Budweiser bought the domain name Beer.eth for 30 ETH. The premium beer brand has, according to a Coindesk report from 25.

Budweiser now owns the domain name Beer.eth

Budweiser, the premium alcoholic beer brand from the stalls of Anheuser-Busch InBev (AB InBev), a Belgian-based multinational beverage and brewery company founded in 2008, is the latest popular brand to adopt the non-fungible (NFT) token -Train connects.

Per sources Near the deal, Budweiser bought an NFT that depicts a missile ship and the brand has reportedly changed its Twitter profile picture to the new NFT. The digital collector’s item was designed by Tom Sachs of Rocket Factory and Budweiser paid eight ETH (about $ 25,000) for it.

In addition, Budweiser also bought the Beer.eth domain name for 30 ethers (ETH), or about $ 95,000.

For those who don’t know .eth domains can be created via the Ethereum Name Service (ENS), a distributed, transparent and expandable naming system based on the Ethereum blockchain. .eth domain owner Can use their addresses to receive ethers, other cryptocurrencies, and even NFTs.

NFT adoption explodes

AB Inbev’s non-fungible push comes as no surprise, as the company hinted at entering the fast-growing crypto-collecting industry last July when it signed a partnership agreement with Gary Vaynerchuk, a Belarusian entrepreneur and internet personality.

At that time, the team made it clear that it would invest in Vaynerchuk’s NFT media shop, which will shape Budweiser’s intellectual property as well as collectibles other than NFTs on the platform and make them available to lovers of the brand.

Richard Oppy, vice president of global brands called:

“The breadth of Budweiser gave us the opportunity to make a big step because we think NFTs are not a fad. We believe that crypto collectibles have the potential to change the way people think about their sponsorship traits in the future. “

In related news, BTCManager informed At the beginning of July 2021, Coca-Cola, a multinational beverage company, launched its own NFTs in collaboration with OpenSea and Decentraland (MANA).

On 08/23/2021, Reports It found that global payment processor Visa bought a CryptoPunk NFT for $ 150,000. The company also announced plans to roll out its business NFT service.

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