Binance NFT is about to open a State Hermitage Museum premium collection in its marketplace that includes replicas of the museum’s masterpieces.
The collection: “Your stamp is kept in the Hermitage”
As Binance has just announced, the museum’s NFT collection is titled “Your Token Is Stored in the Hermitage” and includes 5 digital reproductions of works of art by legendary artists whose physical works they own.
In particular, the collection includes virtual copies of:
- Giorgione’s “Judith”
- Vincent Van Gogh’s “Lilac Bush”
- Wassily Kandinsky’s “Composition VI”
- Claude Monet’s “Corner of the Montgeron Garden”
- Leonardo Da Vinci’s “The Madonna and Child”
The museum keeps a virtual copy of each piece while another copy is auctioned on Binance’s virtual marketplace, each at a starting bid of 10,000 BUSD.
The five winners of the auction will also receive an exclusive video in which the general director of the museum certifies their copies. He will sign it and indicate the exact time each signature will be signed.
The auction for the collectibles begins on August 31 at 12:00 UTC and ends exactly one week later.
The museum’s decision to commercialize its NFTs could be wise given its position. It enables them to duplicate the cultural value of their centuries-old masterpieces on the blockchain at an extremely low cost and sell them for a high profit without actually losing their physical copies.
Numerous other cultural icons have also launched their own NFT collections to generate prestigious value out of nowhere. For example, Marvel recently released an NFT collection of over sixty thousand digital superhero statues that sold out in a day.
Sports superstars were particularly quick to harness this power. Earlier this month, Lionel Messi launched an NFT collection of artwork with himself, which boosted the value of the token connected to the network. Just days earlier, the New York Knicks sold 5 digital tickets on Ethereum to commemorate the 2020-2021 basketball season.
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